Sigma-Aldrich’s small sales force distributed 300,000 free copies of the catalog in 1979. Initially compiled by Bader in the early 1950s as a one-page, one-chemical listing, the catalog grew to include 40,000 chemicals by the late 1970s. The value of the catalog as a reference source as well as an advertising tool was evident, and it soon became a company trademark. In addition to advertising products available on a phone-order basis, the catalog offered detailed information about the physical properties of the marketed chemicals. Sigma-Aldrich’s marketing success, achieved by neither a large sales force nor expensive advertising outlays, relied on the distribution of catalogs. Earnings jumped 24 percent to $9.2 million, causing Wall Street analysts to predict continued growth of 20 percent a year. Sales climbed to $68 million, representing an annual increase of 15 percent. By 1979 the company laid claim to between 30 and 40 percent of the $100 million research market. While the combined company interests still remained small compared to those of the larger industry firms, the business acumen of Sigma-Aldrich’s management went a long way in securing an impressive percentage of the specialty chemical research market. Broida assumed the role of chairman and Bader took the position of company president. The 1975 merger between the two companies matched skill for skill and talent for talent. The company did exceedingly well and its customer list soon included the likes of Abbott Laboratories and Ciba-Geigy. Bader soon decided that his company could engage in direct competition with larger companies, and he began offering a broad line of organics sold to research laboratories of pharmaceutical companies. Aldrich’s first products were those chemicals not offered by Eastman Kodak, a leader in the chemical industry. Bader, began manufacturing organic chemicals in a Milwaukee garage six years after Broida established Sigma. Scientific fields concerned with the study of life sciences as well as disease diagnostics use biochemicals as the basic substances to develop pharmaceuticals and diagnostic tests.Īldrich Chemical Company, founded by the Harvard-educated chemist Dr. Sigma’s customers ranged from hospitals to university laboratories. The company later went on to produce biochemicals and diagnostic products. At a time when sugar was scarce Dan Broida, a biochemist, began a storefront business to manufacture saccharin. Sigma Chemical Company was started in 1945 in St. In particular, because of the scientific community’s involvement in the growing field of biomedical research, Sigma-Aldrich’s product catalog became standard issue in pharmaceutical laboratories around the world. The merger, therefore, represented a convergence of business strategy as well as the creation of a diversified product line that ranked Sigma-Aldrich at the top of the specialty chemical industry. While offering divergent products, both companies regarded high-quality products and customer service a priority. Sigma-Aldrich Corporation is the result of a 1975 merger between two specialty chemical companies, one that manufactured biochemicals (Sigma Chemical Company) and another that manufactured organic chemicals (Aldrich Chemical Company). Approximately 46 percent of sales are derived from company-manufactured products. The company maintains manufacturing facilities in Missouri, Pennsylvania, Texas, Wisconsin, Germany, Israel, Switzerland, and the United Kingdom. About 55 percent of sales are generated outside the United States. Sigma-Aldrich has more than 150,000 customers in more than 160 countries the majority of its sales to these customers are on the small side, averaging about $300. The company is the world’s leading seller of chemicals to research laboratories, pharmaceutical companies, and hospitals, with a product line that includes 85,000 substances sold under five well-known chemical brands: Sigma, Aldrich, Fluka, Supelco, and Riedel-de Haën. Sigma-Aldrich Corporation is a developer, manufacturer, and distributor of a wide range of biochemicals, organic chemicals, chromatography products, and diagnostic reagents.
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